Bailey and Brown

Any ideas on how to make a kitchen and bath remodeling business grow?

My family owns a business that sells kitchen and bath cabinets. Any ideas on way’s to advertise and make it grow effectively? It’s not that we are small, but obviously you always want more? any suggestions will me read. thanks for the help. If you are in the kitchen/bath business please let me know what did or did not work for you. Thanks for the help!

You are kidding right? Have ya heard? We are in the worse depression since 1928 and the economy still continues to deteriorate. I can promise you that the last thing on peoples minds now is spending a wad of money on a new kitchen. They dont know when they too will be layed off. Besides everyone knows homes are depreaciating at a rapid pace. Why dump $20 grand into an asset that is losing value faster then this country is losing jobs. Any child knows better then that.

Even the wealthy stopped spending money on their homes but this is the only market worth going after because some still are spending, just being more careful. The economy is choosing what cabinet to buy, not the customer. Those who walk into my showroom make a beeline for the pretty cherry but end up buying the less costly oak. As little as 3 years ago I had 3 to 5 people per week coming in with a $25,000 kitchen budget. Today once a month some one walks in with a broken drawer box they need replaced. The best part is when they walk in with a stack of bids 5″ thick and ask you for another one. New home starts across America stands just about at zero.

Now to answer your question with a wish and a prayer. Advertising in newpapers or magazines is a waste of money. The consumer is numb from ads that bombard them every day. Most saying the same old crap. Lowest prices of the year. Best sale yet. Compare and save. Free installation…and on and on. Another waste of money are those contractor referral services. You pay for so called qualified leads. But only one in 100 ever call you back. Most of us honestly believe the Bob Vila and Service Master referral services have hundreds of fake phone numbers to sell leads with. Out of about 40 leads so far that we paid $25 each for, we got 2 small jobs from them.

The one thing that does work is very expensive. It’s called google optimization. It cost us $1500. What it does is anyone searching key words will get YOUR business web site as the very first listing on google. Google already knows where the searcher lives. If they simply type “cabinets” into the google search bar, YOUR company will come up because google knows the searcher lives in Anytown,USA so it will find Anytown Cabinet company.

My friend all you can do is sit and wait. I just hope you are living off the fat from the good days. But for most of us, the fat is decomposing quickly. I been in in this biz for 29 years and I still stand. But perhaps 70% of everyone I knew in the cabinet biz has moved on to something else. It is not good out there and I see little hope of any improvement in the housing market as well as the economy for a very very long time. Of course that is not what this govt says when they try to pull the wool over we the peasants heads. They are liars, criminals and crooks. I am honest and truthful with nothing to gain by being honest and truthful.

I wish you luck. I really do.

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